Campaign URL Builder

You can create a quick and easy campaign link (utm) for Google Analytics.

Website URL

(Example: https://wmtools.me)

Campaign Source

Referrer (Example: google, facebook, newsletter)

Campaign Medium

Example: (cpc, banner, email)

Campaign Name

Example: (friday_sale)

Campaign Term

Identify the paid keywords

Campaign Content

Use to differentiate ads

Fill out all the required fields above and a URL will be automatically generated for you here.

Required fields: URL, Campaign Source, Campaign Medium, Campaign Name

More information Campaign URL (UTM)

Campaign Source

utm_source

Use utm_source to identify a search engine, newsletter name, or other source.

Example: google

Campaign Medium

utm_medium

Use utm_medium to identify a medium such as email or cost-per- click.

Example: cpc

Campaign Name

utm_campaign

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Example: utm_campaign=spring_sale

Campaign Term

utm_term

Used for paid search. Use utm_term to note the keywords for this ad.

Example: running+shoes

Campaign Content

utm_content

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Examples: logolink or textlink

What is a campaign url?

You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign: https://wmtools.me?utm_source=news4&utm_medium=email&utm_campaign=spring-summer

For more information: https://support.google.com/analytics/answer/1033867?hl=en