Campaign URL (UTM) Builder

You can create a quick and easy campaign link (utm) for Google Analytics.

The full website URL (e.g. https://wmtools.me)
The referrer: (e.g. google, facebook, newsletter)
Marketing medium: (e.g. cpc, banner, email)
Product, promo code, or slogan (e.g. friday_sale)
Identify the paid keywords
Use to differentiate ads

More information Campaign URL (UTM)

Campaign Source

utm_source

Use utm_source to identify a search engine, newsletter name, or other source.

Example: google

Campaign Medium

utm_medium

Use utm_medium to identify a medium such as email or cost-per- click.

Example: cpc

Campaign Name

utm_campaign

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Example: utm_campaign=spring_sale

Campaign Term

utm_term

Used for paid search. Use utm_term to note the keywords for this ad.

Example: running+shoes

Campaign Content

utm_content

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Examples: logolink or textlink

What is a campaign url?

You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign: https://wmtools.me?utm_source=news4&utm_medium=email&utm_campaign=spring-summer

For more information: https://support.google.com/analytics/answer/1033867?hl=en